Customer Development

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Marketing Techniques

Market fit

Differenve between Product Market Fit and Product Solution Fit

Become a Lean Startup Guru

Don’t Scale

Relación ganancia/costos debe ser 3/1

Relación Conversión Cliente de Competencia/Cliente Nuevo 4/1

Customer Development

1. Customer Discovery
2. Customer Validation
3. Customer Creation
4. Company Building

Jobs to Be Done

Clasificación de los cleintes

1. Innovators
2. Early Adopters
3. Chasm
4. Early Majority
5. Later Majority
6. Stragglers

No evangelizar!

Principales Factores de Fracaso

• Team
• Change of Business Model
• Timing

Customer Development Useful Resources

https://blog.kissmetrics.com/26-customer-development-resources/

Useful links:

http://www.gv.com